Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Saturday, January 26, 2013

Trend on Souplantation

I know I'm a bit late on this, but I'm still gonna mention it anyway (lol):
Souplantation added whole grain items and features non-fat frozen yogurt sundae this January, and now there's a good start for a fresh new year!

I was at Souplantation last week and enjoyed the whole grained items (pardon the whole grain freak reside in me), as well as the yogurt. I could tell that the yogurt was popular because within 3 minutes while I was sitting at the table eating, I noticed at least 5 people passing by holding a nice looking yogurt swirl in their hands.

Fresh has always been the marketing tagline of Souplantation. But nowadays too many companies are trying to do the same. When you think of fresh, you think of ...Well, a lot of places besides Souplantation, Panera, Whole Foods, dot dot dot. But Souplantation has obviously tried to push further down the road of "healthy" by providing whole grain items and non-fat yogurt.



I think it's a good thing. The other day I got a survey from Starbucks asking about my preferences at Starbucks, including whether I concern healthy as a key factor while I choose my coffee shop. Well of course. Who doesn't want to taste a yum and stay healthy at the same time?

2013, healthy eating is still well on the trend.

Saturday, January 19, 2013

Starbucks Salad Bowl

Today I was driving thru Starbucks and trying to get a cup of Mocha before I headed to the library. Then I saw something in their menu board. Salad Bowl.

Yes, Salad Bowl. I wish I was in the store so I could witness how the salad bowl looks like. The price was $6.95 stating on the board.

I just Googled it and it looks like the salad bowl's gonna be in a clear plastic squarish box, tossed with chicken, veggies and dressing on the side.

Cool. My first reaction.

Really? On a second thought.

The debate of whether to serve breakfast in the store has been lasted forever, and it seems that now Starbucks is able to manage to keep the smell of hot sandwich out -- So you smell coffee only -- so far so good. They've been having cold sandwiches, and trying to push for their oatmeals thru vast email blast (Give u an extra star in your Starbucks reward they said).

OK...but salad bowl?

Starbucks may need to be more careful before they push fast forward this whole meal campaign. Though I don't mind someone sitting next to me not reading a newspaper but eating salad and sandwich in the store, some other people might. Because after all, coffee culture has something unique to it that people don't usually like to associate with chicken caesar salad, unless Starbucks (and I wouldn't be much surprised if they really succeed)  can make those meal offerings fashionable and cool.